Data Dynamics Fuels Growth with New Partner Program

Robust Program Allows Channel to Capitalize on the Growing Demand for Software Defined Data Management Solutions for Cloud and Hybrid Environments

TEANECK, N.J. — October 14, 2015 – Data Dynamics, Inc., a leader in storage management solutions for unstructured data, today announced its Data Dynamics Advantage Partner Program. Designed to address the massive need for partner-led solutions utilizing the StorageX platform. The Data Dynamics Advantage Partner Program gives channel partners the ability to accelerate NAS hardware sales, strategic entrenchment into enterprises, and increase margins on consulting and professional services, and specialized technical and sales training. As members of the new partner program, VARs, System Integrators and Service Providers can get up to speed quickly and at no cost, and then increase their revenues and profitability as volume increases over time. The partner program also offers special discounts to partners that invest in training their resources on the StorageX platform.

“Data Dynamics continues to see strong growth via our channel to deliver a software defined data migration and management solution for next generation hardware environments,” said Sean McCarry, VP of Worldwide Sales, Data Dynamics. “The channel is vital to our success, we have realized great value from the support of our channel partners as they educate and deploy StorageX in their customer environments.”

The software defined data migration and management market is being defined by Data Dynamics as they educate the marketplace in driving automation in what is otherwise a manual and labor intensive process. Based on estimates by IDC (International Data Corporation) unstructured data is growing at 65% year over year and to meet this explosive growth legacy hardware vendors and new start-ups are building next generation systems (software and hardware based) to address the scalability needed. Unfortunately, the transition from legacy hardware to new systems is a tedious process and one that is often overlooked. This creates a market opportunity that today is north of $2 billion dollars being addressed by services and lacking automation.

McCarry explained, “Exponential data growth necessitates frequent capacity expansion – and relies heavily on manual migration efforts which are labor intensive and very costly. Automated, policy-based mobility solutions solve the migration problem allowing enterprises to move quickly to next-generation hardware platforms. What’s more, with data never sitting perpetually at rest, the need to have an intelligent data management solution is a necessity across the data lifecycle. With industry leading technology, the StorageX software platform can help our partners enable these moves for their customers while mitigating risk and reducing the aggregate time and costs.”

Data Dynamics’ StorageX platform is uniquely positioned to help channel partners serve this growing market by allowing their customers to effectively mobilize unstructured data. Among the many benefits for those in the Data Dynamics Advantage Partner Program is the fact that it is now easier for their customers to move and manage their data with deep API integration to leading NetApp and EMC file storage platforms. As a proven software platform, StorageX also offers better reporting features to validate configurations and confirm moves, as well as health checks of namespaces and systems in the management module.

The Data Dynamics Advantage Partner Program features three partner tiers – Bronze, Silver and Gold – with scaling benefits and discounts offered to each. Partners that become members of the Data Dynamics Advantage Partner Program can additionally benefit from a rapid increase in sales revenue and margins. StorageX dramatically reduces the cost and risk of data mobility, making it easier for partners to provide the platform that customers want while preventing migration from acting as a barrier. With StorageX, channel partners can ensure that their customers achieve data agility by turning what was an onerous and disruptive activity into a competitive advantage, easily moving data wherever it needs to go and getting value from it wherever it lives. Finally, channel partners can not only build a services practice around the StorageX software platform, but they can also increase value-added services to customers by offering key delivery differentiators, scaling professional services revenue and margins leveraging automation built into StorageX, and providing global delivery capabilities while centralizing resources utilizing the platform.

Channel and strategic partnerships remain at the core of Data Dynamics’ growth strategy. Through a number of strong solution providers and integrators, the company increased revenue tenfold in 2014, demonstrating that it remains committed to the value its channel partners deliver. Data Dynamics continues to see strong customer adoption of its StorageX platform across a number of vertical markets that include financial services, healthcare, manufacturing, pharmaceuticals, high tech, and media and entertainment.

To learn how to join the Data Dynamics Advantage Partner Program, please visit: https://www.datadynamicsinc.com/partners/reseller-partner-program/

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About StorageX

StorageX enables the intelligent migration to and management of unstructured storage with its software defined data migration platform. It empowers enterprises to reduce operational inefficiencies and risk with a single policy-based storage management platform that provides oversight and controls over multi-vendor physical and cloud storage silos. High levels of automation allow IT administrators to intelligently discover, analyze, optimize, migrate, manage and report on large data assets for next-generation storage environments. StorageX improves business intelligence by maximizing end user insights from the storage infrastructure, enhancing business continuity and reducing storage complexities related to hybrid and private cloud storage infrastructure management.

About Data Dynamics

Data Dynamics is a leader in storage management solutions for unstructured data to enable the agile discovery, analysis, optimization, migration and management of large data assets across the information lifecycle. Its award-winning software defined data migration platform StorageX, eliminates multi-vendor storage silos providing enterprises with an intelligent, policy-based, cloud storage management platform to empower data portability, usability and insight for business agility and operational efficiency. StorageX has been adopted by hundreds of enterprise customers, Fortune 500 companies, and large municipal governments to increase storage portability for the simplified adoption of next-generation heterogeneous datacenter and cloud infrastructures. For more information, please visit: www.datadynamicsinc.com.

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Joe Austin
The Ventana Group
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